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Widest Range: Narrowest Aisles

July / August 2016

For over 50 years, customer experience and feedback have been key drivers in our war against wasted storage space. The continual development and introduction of innovative products and solutions has been brought to market by listening to the needs of those customers and trade partners, says Translift Bendi.

It was as a direct result of many similar discussions that led to a number of new and exciting developments for 2016, including the introduction of the world class range of HUBTEX specialised materials handling equipment.

In 2015, Translift announced that an agreement had been reached with HUBTEX Gmbh to be the UK distributor of their multidirectional forklift trucks. Well known for their technically advanced performance, build quality and reliability, the product immediately benefited from the service and marketing strength of the Translift group, resulting in a number of significant orders, and the move towards offering the entire range.

Simon Brown, Managing Director for Translift said "We saw the initial agreement as an exciting partnership for both companies, and an opportunity for customers to have access to a product that had a fantastic reputation for being technically superior with unquestioned build quality, reliability but with the added advantage of affordability through Translift. With the Translift HUBTEX fast becoming an attractive option for both our direct sales and dealer channels it was a natural progression for us to take on the responsibility for UK sales of the full range of HUBTEX products."

Manufactured at the company’s state of the art facility in Fulda - Germany, HUBTEX has taken a leading position in the materials handling equipment and logistics market for many years with products that are tailor-made to match the end users specific needs and characterised by their longevity and functionality. Highlights of the range include:


With a build quality and specification you would expect from a German manufacturer, but with a cost aimed at the UK market, the Translift HUBTEX three and four wheel and sideloaders, working both indoors and out, offer true multidirectional capabilities in diesel, LPG and electric variations, with lifting capacities up to 50,000kgs.

Hydrostatic all-wheel drive and multidirectional steering allows optimal handling of long and bulky loads and efficient use of storage space. The superior steering system gives the shortest changeover time, from lengthwise to crosswise drive, resulting in increased efficiency over alternatives.

Order Picking

Translift HUBTEX offers an unrivalled range of innovative and diverse Order Picking solutions, tailor-made to suit even the most challenging picking operations. Based on a conventional multidirectional sideloader, or a more specialised platform configuration, Translift HUBTEX Order Picking trucks have to meet the most stringent operational and safety requirements when specified for order picking operations in warehouses and production facilities.

With a professional know-how that is second to none, Translift HUBTEX Order Pickers can be found in a variety of industries such as timber products, sheet steel, stock aluminium extruders, plastic manufacturers and many more.

High Capacity

The Translift HUBTEX SQ Reach Truck range is characterised by its compact and robust design, advanced technology and offers excellent handling capabilities with lifting capacities up to 6,000kgs. Built to specification in the Fulda factory, quality is immediately evident in the lift masts that are designed with internally protected hydraulics. Manufactured in-house, they are built for maximum capacity and minimum deration at height, and as a result, offer higher safety margins.

The new flagship model of the range is the SQ40, and with a nominal lift capacity of 4000kgs at 600mm load centres, accommodates considerably heavier loads than conventional reach trucks but with the same working aisle widths. The SQ40 is particularly popular in the manufacturing sectors were lifting and transporting loads and toolings is becoming more and more challenging as load centre requirements pushed previous reach trucks to their limits.

IMHX 2016

With only a few months to go, the Translift team is looking forward to IMHX 2016 and frantically preparing for what will be their biggest show stand to date, and where they plan to showcase the new product line up. Simon Brown concluded, "It has been interesting to note that while we have been making a few core strategic changes, the industry has been rife with rumours, so we are looking forward to welcoming all visitors to the Translift stand, and of course to the ever popular live music After Show Party!" Stand 11R61.

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